Don't Just Say "Click Here" For Your Links
I wrote about
about Calls to Action in a recent Wednesday Web Tip. One of the
most basic calls to action is a clickable link to where you want your
visitor to go.
many people use a description and then add a simple "click
here" as the link. Even if it is underlined and a
different color, as we expect a link to be, it can be overlooked
while the reader skims the page.
What would be a better way?
It is better
to use descriptive text, like a phrase or even a whole sentence,
instead of just "Click here."
The World Wide Web Consortium
(W3C), responsible for developing Web standards, give these
the user to action, use brief but meaningful link text that:
information when read out of context
explains what the
doesn't talk about
is not a verb phrase
The W3C also provides examples of the link text guidelines.
In addition, don't underline non-link text. It's confusing. Visitors expect underlined text to
be a link. So it can get frustrating if some underlined words
are links and some are not. To draw attention to a certain word, try
making them bold or using italics instead.
Why does this matter?
will stand out instead of getting buried
in the rest of the page.
steps -The user doesn't have to read as much
to find out what to do.
people will take action to click on the
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