In the the early days of the Internet, search engines
were not as sophisticated as they are today. Keywords were just about
the only the way to get traffic to your website. To game the system
and get an edge, keyword stuffing was born.
What is Keyword Stuffing?
stuffing is stuffing as many keywords as possible into as many places
as you can - meta tags, image alt tags, copy. Unethical tricks
included making extra keywords visible to search engines only, but
not to people. They did this by using hidden text: making the text
the same color as the background or setting the font size to zero.
more sophisticated now. And so is Google. Recent changes in their
algorithms (which determine website rankings) penalizes such tricks
as keyword stuffing and duplicate content. Google changes their
algorithms almost daily! So how are you supposed to keep up with all
Here are a few keys to using Keywords:
- No major search engine pays attention to
the keyword meta tag anymore, so don't bother with it. They look
in the title meta tag, description meta tag and text in the content.
- Keywords have become keyword phrases,
because that is how people search.
- Know what your target audience is typing
in the search bar to find what they are looking for and write
good copy with them in mind. Instead of repeating the same thing
over and over, use synonyms and alternative phrases.
- Offer quality and value, and keep user
experience in mind above all.
- Make SEO a PART of your marketing plan.
It should not BE your marketing plan. Get the word out in other
ways to drive people to your site.
Even Google wishes you would stop obsessing over
keywords. Here is what Matt
Cutts, head of Google's Webspam team, has to say:
What is the ideal keyword density of a page?
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