Wednesday Web Tip
March 5, 2014
Ways to Build A Quality Email List
Web Tips on Adding Email Marketing to Your Marketing
Mix and How to do Email Marketing Well, I got
a question from one of my subscribers. (Thanks! I always
appreciate questions or topic suggestions...)
He wanted to know how to accumulate a good email address
collection so he could use it to promote his business.
A mailing list, whether it is
email or snail mail, is important for two reasons. These are people who are interested in what you have to
offer -and- they have given their permission for you to contact to
them about it.
Here are some ways to build a high quality list:
your customers for their email addresses and permission. When
you network, ask people you meet if you can sign them up for
your newsletter. Giving a speech or teaching a seminar - sign
'em up. This is a pretty basic suggestion, but many people don't
do it. I am guilty myself.
Sheets or Guest Books. Put them in a prominent
place at your store or business, and at trade shows, festivals
or other public events.
your email communications in all printed materials (including
your business cards, brochures or direct mail postcards).
- Put an email list sign-up box in a
prominent place on your website and/or blog
(preferably on every page.) Include a compelling message about
the value of subscribing, plus a privacy statement. In addition,
include a "join my mailing list" link in your actual
newsletter to help capture those potential subscribers that get
your email forwarded to them from a friend or associate.
a "Join My Email List" link at the bottom of your
email signature. Add one line that describes
the benefits of your newsletter or email promotions.
- Invite your Social Media contacts on
Facebook, Twitter, LinkedIn, etc., to join your mailing
list. Promote your newsletters via Social Media.
- Offer incentives that relate to your
business for signing up. Examples
can be valuable downloadable content like a free whitepaper or
guide, or a coupon offering a discount on a purchase.
- Do NOT buy lists,
that is SPAM. If you are a member of a local community
organization, do not automatically sign people up from the
members list. It is an industry best practice to contact them
for permission to sign them up to your list.
- Manage subscriber expectations from the
beginning. Let people know when
they're signing up what they will be getting and how often.
Then, of course, do your best to provide valuable content to
As you see,
there are many ways to build your e-list. Sometimes you need to get
creative, sometime you just need to get going. Always remember
to Ask Permission. Quality
over quantity counts here.
I am trying to build my subscriber list. If you know
someone who might find my Web Tips useful, please forward a copy to
them using the link below.
I also post
more tips and interesting tidbits on my Facebook business page.
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You can check
out Annette Riley Web
Design for past hints, articles and resources!