It is easy, affordable, direct, time-sensitive and
highly effective. It can solidify existing relationships, start
new ones and convert your one-time visitors into long-term customers.
I have been
sending out a newsletter since 2004! As I started this one, I had to
Email Marketing is still relevant in this world of Social Media
Mania?" So I did some research and the answer is
a resounding YES!
One study by Marketingland shows
that 77% of us still want to get marketing messages via email,
with no close second - not even Facebook.
Media pros believe using Email Marketing and Social Media together
gets the most results and is the best way to ensure that you're reaching everyone in
your target market.
"Mediapreneurs" (entrepreneurs who create media online; i.e., blogs,
podcasts, web tv shows, etc.) are using Email Marketing in a big way.
David Siteman Garland, one such mediapreneur says, "The trend is
NOT overtly encouraging people to follow you on Twitter, Pinterest,
Facebook, etc., on your website, but instead making sure folks
subscribe via email."
And if you
think Email Marketing is only for old fogeys, he points out fellow mediapreneurs: Marie Forleo, Chris Brogan, Social Triggers
and his own site The Rise To The Top.
No old fogeys there!
Bottom line, your
email list is one of your biggest assets. Start the year out
right and make
it a priority to build it and use its power.
As one Email
Marketing expert wryly pointed out, you can't even sign up for
Facebook without an email address!