important to keep your web site on par with the needs of your
visitors. As your business evolves or market trends shift or user
needs change, you must adjust
your website accordingly.
How do you
determine how much of an adjustment to make? Should
you re-design or simply re-align? In many cases, it is better to
refresh what is already there and leave the Extreme Makeovers to
What is the difference? A re-design
is more concerned with the "look" of the site: colors,
fonts, graphics, etc. A re-align
is more about content, purpose and usability, often with just a touch
of re-design to freshen the look. It has been my experience with
existing websites, it usually takes a common sense mixture of both
Here are some questions to ask when considering changes
to your site:
- What are you trying to
accomplish? What are your reasons or goals?
"Look and feel" considerations like a font choice and
color scheme should not be discussed before addressing these
- What level of change is
necessary? Answering the first
question will help to answer this question. If you already have
a solid design, a few minor changes in the "look" and
updated content may be all you need.
- How will this affect the
users of the site? How painful or painless
will it be for them to adjust to the changes? Are most of them
new or repeat visitors?
- How will the
re-design/re-align be done? Can
changes be phased in or is it necessary to do it all at once?
What are your budget considerations?
these questions will make the process less painful for you, as well
as, your visitors.
Re-align example: BestHorseVet.com
Dr. Jeanne Best of Royalton Equine Veterinary Services uses her website to communicate with her clients
through announcements, event listings, helpful resources and client
photo pages. Over the years we have added many new pages and
lots of information. Her practice has grown and now includes a new
clinic. Her husband Ken Best of Best Farrier Services, is an
accredited, professional farrier.
Our goals were to freshen up
the look, divide the menu into two columns which keeps more
"above the fold" (but keep the rollover images of the
horses) and showcase her beautiful new facility. The website is also
"responsive," which means it adjusts the
content to the size of the screen on which it is being viewed. The
look and feel is more updated, but is still consistent enough with
the old site not to be disruptive to the visitor experience. That is
a good thing because the website has many "repeat
Check out BestHorseVet.com!