Reads Your Facebook Posts
Facebook's algorithms have been changing over the last couple of
years. At present organic (free) business feeds make up only
about 6% of what you see, according to a recent study by Social@Ogilvy.
of what you post for your business will probably not be seen.
BTW your posts are ending up in a folder located to the
left of the News Feed called Pages Feed. So they do show up. However
that doesn't mean people will always remember or be inclined to
search in the folders for your posts.
you to pay to be seen. If you "boost" your posts, you
will reach hundreds, maybe thousands more, depending on what you are
willing to spend. I've seen this work for some businesses and not
make any sense for others.
Is it time to dump Facebook?
no. For a couple of reasons. Your Facebook business page
shows up in Search Engines results, which benefits you. If you have a
good Facebook page keep it. Plus, Facebook can still be useful as
PART of your marketing plan.
A few Facebook tips:
I have noticed
that I am seeing more "friend" posts vs. business page
posts. So when you post to your business page, also share your
post using your personal account.
Put a Facebook
Feed on your website if that makes sense for you.
in your expectations. Don't be lulled into a false sense of security
because 5000 people saw your post. Are you reaching people that care
or don't care? Do you see results such as sales or attendance to
What is the best approach?
website and/or blog your informational hub. This is where you have
the most control over your message. Then keep it up-to-date!
target audience(s) and what marketing venues work for them. Branch
out. Not everybody is on Facebook. I am a firm believer in
Email Marketing and the value of an email list of people who have
given you their permission to contact them. Sometimes you may
even have to -GASP!- place an ad in a newspaper or send a postcard
with actual postage.
Putting all your eggs in one basket is no way to go to
as Facebook changes are, change is nothing new. Remember when MySpace
was all the rage? It does seem to come quicker now, which is a
It is important to make an effort to stay informed of
current social media trends, measure these options against your
business objectives and adjust your marketing strategies accordingly.
I am building my subscriber list. If you know someone
who might find my Web Tips useful, please forward a copy to them
using the link below.
I also post
more tips and interesting tidbits on my Facebook business page.
Just hit the "like" button below and stay informed!